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Wayout Mortgage Marketing
 

Thursday, July 21, 2005

Make More Money With World Savings

Americas Largest Portfolio Lender
Named Most Admired Financial Services Company by Forbes magazine 7 years
World retains and services the loan for the full term

Underwriting Freedom
Portfolio underwriting flexibility, our money, our rules
Human underwriters review entire transaction, not just the credit score

Innovative Loan Programs
Quick Qualifier (No Income/No Asset with No Bumps or Hits to Rate)
Minimum start payment rates of 1.50% and 1.95%
Easy Foreign National Loans (70% LTV stated with passport only)
Equity Builder w/twice a month re-amortization of loan
Loans tied to World exclusive COSI Index (more stable than MTA and LIBOR)

Excellent Customer Service
The most well trained and knowledgeable staff in the industry
Loan reps trained as field underwriters
World provides one on one and group training for brokers
Monthly college of knowledge broker training

To Get Your Loans Funded Quickly And Efficiently Call

Chris Cash Calloway, Mortgage Broker Account Exec.

(813) 716-4568

posted by Florida Home Buyer at 12:12 PM 0 comments  

 

Sunday, July 10, 2005

Direct mail postcards generate leads

Direct mail postcards are a valuable marketing tool for mortgage professionals. They produce a surge of traffic to your web site or a flood of high-quality leads.

The following 6 tips will help you get the maximum response from postcards.

Tip 1: Focus on the Mailing List
Make sure your postcards go to prospects likely to be interested in your offer. For example don't send a postcard touting Jumbo loans to first time homebuyers or sub prime borrowers.

WayOut Mortgage Marketing can obtain targeted mail lists for you to match any group you want to target.

Tip 2: Look Credible
Remember you only get one chance to make a positive first impression. Have your postcard professionally designed and printed so that your prospects trust you to handle what could be the largest financial transaction in their lives.

Let the experienced professionals at WayOut Mortgage Marketing design your postcard for you,

Tip 3: Ditch the Sales Pitch
Don't try to close sales directly from your postcard. You don't have enough space to provide all the information most prospects need to make a decision. Instead, use your postcard to generate leads.


Tip 4: Get Right to the Point
Postcards are delivered 'ready to read'. Take advantage of this. Get right to the point to capture the reader's attention immediately. This makes it difficult for prospects to avoid reading your postcard - especially if your entire message is brief and easy to read.

Tip 5: Go First Class
Send your postcards by First Class Mail. It costs only 23 cents in the US if make them at least 3 1/2 by 5 inches but not over 4 1/4 by 6 inches.
This gives you all the benefits of First Class Mail for just a few cents more than Standard Mail ('bulk rate mail') ...and it produces a lot more replies.

Tip 6: Watch Your Timing
Send your postcards so they arrive on Tuesday or Wednesday. The volume of mail delivered in the US on those days is usually light and your postcards won't have to compete with a lot of other mail delivered at the same time.
Try to avoid having your postcards delivered on Monday. It's usually the biggest mail delivery day of the week and a very busy day for most people.

WayOut Mortgage Marketing can assist you every step of the way from the design and printing to mailing of the postcards either to your existing database of prospects, or we can obtain a targeted mail list for you.

To help you take advantage of this great opportunity to boost your business we are offering a limited time special of 5000 4x6 inch postcards designed and printed in glossy, full color for only $400 or if you prefer the larger 6x8 inch glossy, full color postcards your cost is only $500. Call today to take advantage of this limited time only offer.

posted by Florida Home Buyer at 9:11 PM 0 comments  

Tuesday, July 05, 2005

Fixed Rates fall Again

By Chris Calloway, Pres.
Florida Property Group

The average 30-year fixed mortgage rate fell from 5.57% to 5.53% over the seven-day period ended June 30, according to Freddie Mac's Primary Mortgage Market Survey. The average 15-year fixed mortgage rate decreased from 5.16% to 5.12%, the average rate for five-year Treasury-indexed hybrid adjustable-rate mortgages rose from 5.05% to 5.06%, and the average rate for one-year Treasury-indexed ARMs climbed from 4.23% to 4.24%. Fees and points averaged 0.6 of a point for fixed-rate mortgages and five-year hybrid ARMs and 0.7 of a point for one-year ARMs.

"With still little or no threat of inflation to be found, long-term mortgage rates this week had some breathing room, and that allowed rates to drift a little lower," said Frank Nothaft, Freddie Mac's chief economist. "Short-term rates, though, may be another matter, since the Federal Reserve is expected to continue raising its target for the federal funds rate at least a few more times this year." A year ago, the average 30-year and 15-year fixed rates were 6.21% and 5.62%, respectively, and the average one-year ARM rate was 4.19%.

posted by Florida Home Buyer at 10:40 PM 0 comments  

Saturday, July 02, 2005

Why A Portfolio Lender

By Christopher Calloway
Mortgage Account Exec.
World Savings

The most compelling reason to work with a portfolio lender like World Savings is you will close more loans and make more money. A portfolio lender lends their own money and do not sell off the loans to a secondary investor. As a result they make their own rules, can be more flexible with ratios, credit scores, and underwriting guidelines.

Do you know what the difference is between a 699 and a 700 credit score is to most lenders? The answer is commission dollars out of your pocket because they can't fit your clientinto a box needed to sell off the loan. To a portfolio lender like World Savings the difference is 1 point (same as it is to you). We do common sense lending and if the deal makes sense, we do it irrespective of credit score.

For more information on the array of loan programs offered by World Savings, all designed to help you close more loans, please call me at 813-716-4568 and it would be my pleasure to assist you.

posted by Florida Home Buyer at 10:59 PM 0 comments  

Tuesday, June 28, 2005

Get Your Mortgage Website

How can you distinguish yourself from the crowd of mortgage brokers all competing for the same prospects? Establish a professional omline presence for your business and offer potential customers a non-threathening way to learn about you and your business, and the mortgage loan programs you can offer them. If you are still trying to do business without a professional web presence, you are making your work life harder than it needs to be. A website allows you to promote your business to the world 24/7/365 and become much more efficient in screening and serving clients. Now for a limited time only you can get a professional, custom designed mortgage website like these:
WayOut Marketing Mortgage Web Sites for the low price of $499. This offer won't last long and keep in mind this is a custom designed mortgage web site that you own.

posted by Florida Home Buyer at 7:08 PM 0 comments  

Saturday, June 25, 2005

America's Hottest Mortgage Loan

by Christopher Calloway, Acct. Exec.
World Savings Bank
813.716.4568

Attn: Mortgage Brokers!
Offer your clients the hottest mortgage loan in America. The pick a payment optin ARM from World Savings. The loan is tied to the extremely stable COSI index which Libor and MTA loans cannot touch. Your clients can get a payment rate as low as 1.50%, stated income, no bumps to you or additional fees to your client. Best of all World now pays up to 3 points on the back end to you. This loan comes with features that separate it from every other mortgage loan in the industry. if you are tired of prospecting for business and getting rate shopped, call me and let me show you how to build an incredible referral network of happy borrowers/customers who will come back to you and spread the word about this innovative mortgage loan you provided for them. For more information, call Chris Calloway, your World Savings Account exec. at 813.716.4568.

posted by Florida Home Buyer at 9:06 PM 0 comments